Blog

April 26, 2018

How to be a Powerful Personal Brand

Do you have a business where your income depends on you and your personality? Want to know the insider secrets to attracting premium deals? Let me unravel the code for you. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes […]

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January 10, 2018

Here’s how to write a blog post.

STARTING is 50% job done Sitting with my laptop in the corner of my room one Sunday afternoon, I felt like writing for those who always gave me a blank look when I would tell them, “Hey you should start a blog”. Identifying and understanding the target audience is the first step and then comes […]

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November 10, 2017

Excellence Powers Your Brand

Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]

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October 10, 2017

Convert your Passion into Profits with Branding

While sitting in the airport lounge, I picked up a magazine and these words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered… how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]

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January 16, 2017

Do alligators alligate?

I had a very interesting conversation with my friend yesterday. We were discussing on how certain brands have become a way of life. We see kids saying they love Maggie. They never say they want to eat noodles but instead they say they want to eat Maggie… (Gosh we did that as kids too…) Doesn’t […]

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January 16, 2017

“Are you ready to ruin your reputation?”

“If you are not branding yourself, somebody else will”. Not paying attention to creating the right perception about your brand may tarnish your brand image, affect finances, negate business results, or postpone success. Branding is not just a logo, graphics, or content. It is much more than that… It’s about evoking emotions, standing out, and […]

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