Blog

April 26, 2018

How to be a Powerful Personal Brand

Do you have a business where your income depends on you and your personality? Want to know the insider secrets to attracting premium deals? Let me unravel the code for you. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes […]

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January 10, 2018

Here’s how to write a blog post.

STARTING is 50% job done It was Sunday afternoon. I sat in the favourite corner of my room with my laptop. I wanted to write for those who always gave me a blank look when I would tell them, “Hey you should start a blog”. Once you know where to start, blog writing is quite […]

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November 10, 2017

Excellence Powers Your Brand

Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]

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January 16, 2017

Do alligators alligate?

I had a very interesting conversation with my friend yesterday. We were discussing on how certain brands have become a way of life. We see kids saying they love Maggie. They never say they want to eat noodles but instead they say they want to eat Maggie… (Gosh we did that as kids too…) Doesn’t […]

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January 16, 2017

“Are you ready to ruin your reputation?”

“If you are not branding yourself, somebody else will”. Not paying attention to creating the right perception about your brand may tarnish your brand image, affect finances, negate business results, or postpone success. Branding is not just a logo, graphics, or content. It is much more than that… It’s about evoking emotions, standing out, and […]

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