A website has become an important marketing tool and a must-have to build credentials for a company or a personal brand. While many of us are aware of branding and website development and design, ‘user experience or ‘UX design’ are a few catchy terms.
What is User Experience?
The User Experience or UX design is essentially the creative process by which design teams create websites, apps or graphics to provide relevant and positive experiences for their users. It involves understanding the users’ needs and aspirations to provide a consistent and meaningful experience.
Branding and UX
Branding and UX when married brings in memorable online or user-interface touchpoints. UX Design is about building a user-centric web experience or products, like mobile apps, ERPs, LMS, etc. Branding, on the other hand, is a promise – a promise to your customers of what they can expect of you. Both of them together play a crucial role in making the brand memorable and stand out.
UX Design and Its Impact
Enhances the SEO Rankings
Every company likes to have its place secured in the top rankings of the search engines. One way to achieve this is through UX design. It can help you achieve a higher rank in google search through user engagement metrics.
UX strategy is responsible for engaging your audience or users. On it depends how easily a person can find what they are searching for. The more convenient it is for the user, it positively impacts the different user engagement metrics used by Google to rank websites. So when your UX strategy is good, your search rankings improve gradually.
Attractive UX Design
There are a lot of websites that deliver similar products and services as you do. So why will users choose your brand over the others? It is believed customers often select the ones with an effortless and attractive UX experience. Also, a well-planned UX can increase the potential customer’s inclination to make a purchase. So if you want to boost your conversion, make sure to focus on the UX you deliver.
With UX Focus Is on Your Visitors
While redesigning a website or creating a new one, brands not only have to look after their aesthetics but also how user-friendly they are. Its effectiveness is essential. But brands often lose track of their vision and reasoning while paying attention to their look.
With UX, it is all about being mindful of your visitors’ needs and what you want to achieve. The focus is on ease of use and functionality for your users.
Creates Credibility and Trust
Before making a purchase, customers tend to research the brand online. So building credibility with the contents present on your website is essential. Therefore, the UX strategy and design of a website should assist users in reaching this content easily and hold their interest.
Both Branding and User Experience are essential elements for creating a wow user experience. Combining them begins with having a well-rounded knowledge of both the brand and the users.
Sharing with you the links of a few websites that we created where we used both branding and UX for an amazing experience.
If you would like to create a memorable online presence with brilliant user-experience, we are just a call away.