As the brand stylist sits across her client at a coffee house, Alisha chirps in, “Thank you so much for meeting up. To be frank, the reason I wanted to meet you is that my company isn’t doing too well. I need some help with my brand. I’m sure you will help me resolve my […]
I was waiting at a client’s office when my phone started vibrating. A call from one of my old clients in the B2B business! “Hey Aarti, you must be wondering why I called up out of the blue! Well, had to tell you this –- I got a US business inquiry just because of the […]
Don’t we want our passions to somehow toss in profits, rather than just give us satisfaction?. Let’s be honest. We may be perusing a career that makes us happy and fulfills our passion but somewhere, aren’t we striving to make more money and have a comfortable and luxurious life? So, why not start to double your earnings and […]
A couple of weeks back I was seated across a new client in his office. He spoke to me about the kind of business they do, how they started, and their current market position.. He felt his company lacked PR and the very purpose of our meeting was that he wanted me to handle PR […]
Do you have a business where your income depends on you and your personality?Want to know the insider secrets to attracting premium deals? Let me unravel the code for you.. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes to […]
STARTING is 50% job done It was Sunday afternoon. I sat in the favorite corner of my room with my laptop. I wanted to write for those who always gave me a blank look when I would tell them, “Hey you should start a blog”. Not just for SEO only,. blogging can help in deepening […]
Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in.. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]
While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered…. how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]
I had a very interesting conversation with my friend yesterday.. We were discussing on how certain brands have become a way of life. We see kids saying they love Maggie. They never say they want to eat noodles but instead they say they want to eat Maggie… (Gosh we did that as kids too…) Doesn’t […]
“If you are not branding yourself, somebody else will”. Not paying attention to creating the right perception about your brand may tarnish your brand image, affect finances, negate business results, or postpone success.. Branding is not just a logo, graphics, or content. It is much more than that… It’s about evoking emotions, standing out, and […]
Through creative branding, visual imagery, and focused messaging, we help you project a powerful you.
A brilliantly personalized brand image can create a wow experience and delight the customer to keep coming back to you.
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