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February 5, 2019

Branding Mistakes to Avoid

It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]

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January 20, 2019

Is Website Passé in the Age of Whatsapp and Social Media?

There was an interesting conversation that I overheard at the airport last weekend. Not that I was eavesdropping, but I couldn’t stop listening to the rapt discussion between two men in their early thirties. One of them opined that Whatsapp, Instagram, Facebook, and the like are the current buzz in online marketing. Websites are passé […]

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January 5, 2019

14 Ways You Can Increase Your Visibility

By: Tracey Tait (Source:https://www.transcendyou.co.uk/14-ways-can-increase-visibility/)   Are You Fed Up Posting, Tweeting and Blogging and Still Struggling to Increase Your Visibility? Fed up being ignored while other businesses make their visibility seem easy? You want more eyeballs on your business so you can sell more, but sometimes the problem is what you’re not saying.  You could […]

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December 20, 2018

The Downside of Irrelevant Social Media Posts

As the brand stylist sits across her client at a coffee house, Alisha chirps in, “Thank you so much for meeting up. To be frank, the reason I wanted to meet you is that my company isn’t doing too well. I need some help with my brand. I’m sure you will help me resolve my […]

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October 21, 2018

  Do you want to Double Your Earnings?   

Don’t we want our passions to somehow toss in profits, rather than just give us satisfaction? Let’s be honest. We may be perusing a career that makes us happy and fulfills our passion but somewhere, aren’t we striving to make more money and have a comfortable and luxurious life? So, why not start to double your earnings and […]

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October 6, 2018

Advertising v/s Marketing v/s PR v/s Branding

A couple of weeks back I was seated across a new client in his office. He spoke to me about the kind of business they do, how they started, and their current market position. He felt his company lacked PR and the very purpose of our meeting was that he wanted me to handle PR […]

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April 26, 2018

How to be a Powerful Personal Brand

Do you have a business where your income depends on you and your personality? Want to know the insider secrets to attracting premium deals? Let me unravel the code for you. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes […]

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January 10, 2018

Here’s how to write a blog post.

STARTING is 50% job done It was Sunday afternoon. I sat in the favourite corner of my room with my laptop. I wanted to write for those who always gave me a blank look when I would tell them, “Hey you should start a blog”. Once you know where to start, blog writing is quite […]

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