A few days back, I received a phone call from an investment banking company. They were looking for a website design and development company and found me through a referral. While browsing through the pages of their current website, what struck me instantly was the lack of brand consistency in it. Every page came up […]
The other name of brand promise is reliability. It forms an integral part of our work, and we create awareness about it among our clients while crafting their branding strategy. While creating a brand personality, focusing on your brand promise is imperative. I am sure many of you may have questions such as “What exactly […]
A website has become an important marketing tool and a must-have to build credentials for a company or a personal brand. While many of us are aware of branding and website development and design, ‘user experience or ‘UX design’ are a few catchy terms.. What is User Experience? The User Experience or UX design is […]
After almost a year since the pandemic started, I stepped out to meet one of our CEO clients at a café in Bandra. As his personal brand strategist, I was there to discuss with him on his social media content strategy for the next six months. As usual, he was on time and exchanged a […]
Last weekend, I had a wonderful experience conducting an online workshop for a few coaches, consultants, and trainers. The elite group of highly experienced professionals have been positively impacting many lives. As a brand stylist and brand designer, I was there to help them understand how they can showcase their brilliance online and attract ideal […]
“Consistency is the core for Brand Imprint.” This is what we suggested to our client recently in regards to his social media username and URL.. It was a new client we were working with. As soon as we completed a custom web design and made an impactful website for him, we moved on to do […]
As my hairstylist worked on creating a new look for me, he chirped, “I’m starting my own salon very soon’. I congratulated him and asked the name of the salon. He blurted two to three names, “I’m planning to go for The Bliss Look, The New You or maybe Dhir’s Salon”. I can’t stop myself […]
By: Tracey Tait (Source:https://www.transcendyou.co.uk/14-ways-can-increase-visibility/). Are You Fed Up Posting, Tweeting and Blogging and Still Struggling to Increase Your Visibility? Fed up being ignored while other businesses make their visibility seem easy? You want more eyeballs on your business so you can sell more, but sometimes the problem is what you’re not saying. You could […]
I was waiting at a client’s office when my phone started vibrating. A call from one of my old clients in the B2B business! “Hey Aarti, you must be wondering why I called up out of the blue! Well, had to tell you this –- I got a US business inquiry just because of the […]
While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered…. how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]
Through creative branding, visual imagery, and focused messaging, we help you project a powerful you.
A brilliantly personalized brand image can create a wow experience and delight the customer to keep coming back to you.
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