It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles.. When I finally met her, I also explained how […]
I was waiting at a client’s office when my phone started vibrating. A call from one of my old clients in the B2B business! “Hey Aarti, you must be wondering why I called up out of the blue! Well, had to tell you this –- I got a US business inquiry just because of the […]
Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in.. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]
While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered…. how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]
Through creative branding, visual imagery, and focused messaging, we help you project a powerful you.
A brilliantly personalized brand image can create a wow experience and delight the customer to keep coming back to you.
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