Cruising into the second innings can be a daunting task! However, a new identity, a novel brand experience, and a refreshing look eased Pracchi’s transition back to where she truly loved being – The Spotlight.
I believe branding is like putting your real self before the audience. It’s all about storytelling. And out of my brand, Aarti created a wonderful story. In fact, she found a story behind everything I did She defined my website and gave it a structure, created my business cards, and much more. Having Aarti as a brand stylist has given me an edge almost like having a badge for my work.
- Pracchi Mehta Shah
Our Artistry
Brand Identity, Storytelling, Website Strategy, UX Design, Brand experience, Marketing Collateral Design, Visual Direction for Imagery, Social Media Makeover
A Live presenter, Brand Ambassador, and an Image Lifestyle Coach, Pracchi has a deep desire to add value to whatever she does. That’s exactly what you will feel when you browse through her site.
Our Brand Discovery session revealed what she wanted to achieve
⭐Position herself among the A players
⭐Balance her diverse expertise into a single frame
⭐Reflect her off-line glamour with her online charisma
Getting into Details
The exclusive logo design, the art design, and the array of colors stand for her vibrant personality emphasizing her specialization. As you check her off-line branding touch-points and social media handles, you will find a beautiful semblance with her website highlighting her authentic self.
Color Scheme
Visual Storytelling
Pracchi Mehta Shah carries an aura of charm, cheerfulness, and grace that is hard to escape unnoticed. Highlighting her authentic self online involved a look-book that was created to reflect her vivacity, energy, and charisma while doing justice to her approachable nature.
A Personal Touch
A strategically structured website, fitting content, and creative visualization went into projecting her values – ‘Connection, Creativity, and Elegance.’ ‘My Journal’ is the space that brings the real Pracchi before you. It is a reflection of her brand promise and brand identity, which stands for being authentic, enthusiastic, and graceful.
Mission Accomplished
Our methodologies touched the right chords
helping her to:
⭐Project an image that was glamorous yet approachable
⭐Channel the inflow of the right opportunities and speed up conversions
⭐Reach a new audience to use her voice and presentation skills to inspire awe
