CEO Branding has completely changed the game for me. It has changed the entire face of my profile. All that I wanted was in my mind but Aarti gave shape to it and created an inexplicable impact.

– Dr. Rekha Chaudhari

CEO Branding has completely changed the game for me. It has changed the entire face of my profile. All that I wanted was in my mind but Aarti gave shape to it and created an inexplicable impact.

– Dr. Rekha Chaudhari

Our Blueprint

Brand Identity, UX Website Design, Strategy, Art Direction, Photography, Brand Communication, Biography Book, Wikipedia Content, Social Media Makeover

Dr. Rekha Chaudhari – Global Wellness Ambassador

Dr. Rekha Chaudhari is the Founder and Managing Director of Oneline Wellness and Caressaa Wellness. She is a social entrepreneur of non-profit organizations like Digital Detox Day, OLWE (JSWE), Mothers Touch Foundation, Zep Foundation, and Global Wellness Day.

Our Intent

Dr. Rekha Chaudhari’s incessant efforts and passion for her work needed the right projection and positioning to truly portray her persona. The focus of our work, therefore, revolved around:

Sharing Dr. Rekha’s inspiring journey of transformation from a rural housewife to a global figure

Highlighting the vastness and significance of her work before a wider audience

Projecting her varied businesses under one single platform

Working with Details

The brand identity sprouted with the design inspiration of a flying bird, always in flow, to showcase the unstoppable spirit of Dr. Rekha whose self-belief nudges her to soar high and achieve the impossible.

Photographic Biography Design-Centric Book

An offline strategy to enhance her brand power cumulated into creating a design-centric personal profile book along with a 12-page Profile and stationery

The Profile Book captured her passion, multifaceted personality, diversified businesses, multiple social enterprises, milestones achieved, awards received, and contributions to society in creating employment opportunities and transforming the lives of thousands of rural youth.

A Diversified Showcase

Dr. Rekha’s vast area of work had to be contained on the website without cluttering it or missing out on the essence of her work. The apt combination of typography and colour palette that we chose to match Dr. Rekha’s personality, passion, and industry spills through every touch point.

Summarizing a Life Story

Important milestones and achievements were captured and strategically showcased on the website. An e-book was included on the website for those wanting to know Dr. Rekha’s transformational journey in depth.

The Impact Continues

Our work helped Dr. Rekha to:

Bring to light her multi-faceted personality before a wider audience

Reflect her international presence and enhance her visibility

Showcase the milestones achieved that inspire and motivate others

Our other Success Stories

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