Tag Archives: Image Building

February 5, 2019

Branding Mistakes to Avoid

It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]

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November 10, 2017

Excellence Powers Your Brand

Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]

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October 10, 2017

Convert your Passion into Profits with Branding

While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered… how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]

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