Tag Archives: corporate branding

April 26, 2018

How to be a Powerful Personal Brand

Do you have a business where your income depends on you and your personality? Want to know the insider secrets to attracting premium deals? Let me unravel the code for you. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes […]

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November 10, 2017

Excellence Powers Your Brand

Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]

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October 10, 2017

Convert your Passion into Profits with Branding

While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered… how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]

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January 3, 2017

Projecting Brand You!

Imagine it is one of the client’s new office inauguration day. You have a three-inch crystal Ganesha as a Gift. The crystal Ganesha is intrinsically carved with precious stones, a dash of gold sprinkled with gleaming glitter. All of it; giving a royal look. You place your precious gift in an endearing small box. Will […]

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