Tag Archives: #brandyourstyle

February 5, 2019

Branding Mistakes to Avoid

It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]

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January 20, 2019

Is Website Passé in the Age of Whatsapp and Social Media?

There was an interesting conversation that I overheard at the airport last weekend. Not that I was eavesdropping, but I couldn’t stop listening to the rapt discussion between two men in their early thirties. One of them opined that Whatsapp, Instagram, Facebook, and the like are the current buzz in online marketing. Websites are passé […]

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December 20, 2018

The Downside of Irrelevant Social Media Posts

As the brand stylist sits across her client at a coffee house, Alisha chirps in, “Thank you so much for meeting up. To be frank, the reason I wanted to meet you is that my company isn’t doing too well. I need some help with my brand. I’m sure you will help me resolve my […]

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October 21, 2018

  Do you want to Double Your Earnings?   

Don’t we want our passions to somehow toss in profits, rather than just give us satisfaction? Let’s be honest. We may be perusing a career that makes us happy and fulfills our passion but somewhere, aren’t we striving to make more money and have a comfortable and luxurious life? So, why not start to double your earnings and […]

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October 6, 2018

Advertising v/s Marketing v/s PR v/s Branding

A couple of weeks back I was seated across a new client in his office. He spoke to me about the kind of business they do, how they started, and their current market position. He felt his company lacked PR and the very purpose of our meeting was that he wanted me to handle PR […]

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January 16, 2017

“Are you ready to ruin your reputation?”

“If you are not branding yourself, somebody else will”. Not paying attention to creating the right perception about your brand may tarnish your brand image, affect finances, negate business results, or postpone success. Branding is not just a logo, graphics, or content. It is much more than that… It’s about evoking emotions, standing out, and […]

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January 3, 2017

Projecting Brand You!

Imagine it is one of the client’s new office inauguration day. You have a three-inch crystal Ganesha as a Gift. The crystal Ganesha is intrinsically carved with precious stones, a dash of gold sprinkled with gleaming glitter. All of it; giving a royal look. You place your precious gift in an endearing small box. Will […]

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