Tag Archives: brand projection

February 5, 2019

Branding Mistakes to Avoid

It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]

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January 3, 2017

Projecting Brand You!

Imagine it is one of the client’s new office inauguration day. You have a three-inch crystal Ganesha as a Gift. The crystal Ganesha is intrinsically carved with precious stones, a dash of gold sprinkled with gleaming glitter. All of it; giving a royal look. You place your precious gift in an endearing small box. Will […]

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