Blog

October 10, 2017

Convert your Passion into Profits with Branding

While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered… how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]

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January 16, 2017

Do alligators alligate?

I had a very interesting conversation with my friend yesterday. We were discussing on how certain brands have become a way of life. We see kids saying they love Maggie. They never say they want to eat noodles but instead they say they want to eat Maggie… (Gosh we did that as kids too…) Doesn’t […]

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January 16, 2017

“Are you ready to ruin your reputation?”

“If you are not branding yourself, somebody else will”. Not paying attention to creating the right perception about your brand may tarnish your brand image, affect finances, negate business results, or postpone success. Branding is not just a logo, graphics, or content. It is much more than that… It’s about evoking emotions, standing out, and […]

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January 3, 2017

Projecting Brand You!

Imagine it is one of the client’s new office inauguration day. You have a three-inch crystal Ganesha as a Gift. The crystal Ganesha is intrinsically carved with precious stones, a dash of gold sprinkled with gleaming glitter. All of it; giving a royal look. You place your precious gift in an endearing small box. Will […]

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