Blog

October 21, 2018

  Do you want to Double Your Earnings?   

Don’t we want our passions to somehow toss in profits, rather than just give us satisfaction? Let’s be honest. We may be perusing a career that makes us happy and fulfills our passion but somewhere, aren’t we striving to make more money and have a comfortable and luxurious life? So, why not start to double your earnings and […]

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October 6, 2018

Advertising v/s Marketing v/s PR v/s Branding

A couple of weeks back I was seated across a new client in his office. He spoke to me about the kind of business they do, how they started, and their current market position. He felt his company lacked PR and the very purpose of our meeting was that he wanted me to handle PR […]

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April 26, 2018

How to be a Powerful Personal Brand

Do you have a business where your income depends on you and your personality? Want to know the insider secrets to attracting premium deals? Let me unravel the code for you. It is shaping perceptions about your brand. And how do you do that; by projecting authenticity, distinctiveness, and credibility of your work. And yes […]

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January 10, 2018

Here’s how to write a blog post.

STARTING is 50% job done It was Sunday afternoon. I sat in the favourite corner of my room with my laptop. I wanted to write for those who always gave me a blank look when I would tell them, “Hey you should start a blog”. Once you know where to start, blog writing is quite […]

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November 10, 2017

Excellence Powers Your Brand

Branding certainly involves the right packaging and right messaging. However, delivering the brand promise is the definitive brand experience we have to nail in. Branding is the opportunity creator; ultimately it is the excellence in customer experience that is the game changer. Your offline brand projection and interaction must match the online projection. Excellence Delivered […]

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October 10, 2017

Convert your Passion into Profits with Branding

While sitting in the airport lounge, as I picked up a magazine, the words that I was reading seemed to hit on me, ‘Getting and keeping the cream of the crop’ and I pondered… how important it is to pursue excellence in whatever we choose to do and shine brightly in work and in profits […]

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