As my hairstylist worked on creating a new look for me, he chirped, “I’m starting my own salon very soon’. I congratulated him and asked the name of the salon. He blurted two to three names, “I’m planning to go for The Bliss Look, The New You or maybe Dhir’s Salon”. I can’t stop myself […]
It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]
There was an interesting conversation that I overheard at the airport last weekend. Not that I was eavesdropping, but I couldn’t stop listening to the rapt discussion between two men in their early thirties. One of them opined that Whatsapp, Instagram, Facebook, and the like are the current buzz in online marketing. Websites are passé […]
By: Tracey Tait (Source:https://www.transcendyou.co.uk/14-ways-can-increase-visibility/) Are You Fed Up Posting, Tweeting and Blogging and Still Struggling to Increase Your Visibility? Fed up being ignored while other businesses make their visibility seem easy? You want more eyeballs on your business so you can sell more, but sometimes the problem is what you’re not saying. You could […]
As the brand stylist sits across her client at a coffee house, Alisha chirps in, “Thank you so much for meeting up. To be frank, the reason I wanted to meet you is that my company isn’t doing too well. I need some help with my brand. I’m sure you will help me resolve my […]
I was waiting at a client’s office when my phone started vibrating. A call from one of my old clients in the B2B business! “Hey Aarti, you must be wondering why I called up out of the blue! Well, had to tell you this – I got a US business inquiry just because of the […]
