Blog

February 5, 2019

Branding Mistakes to Avoid

It was a lazy Sunday when my phone buzzed; I found a text message from a good friend; the text read she was confused with her company branding strategy and needed help. I dialed her number to schedule a meeting to explain a few branding principles. When I finally met her, I also explained how […]

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January 20, 2019

Is Website Passé in the Age of Whatsapp and Social Media?

There was an interesting conversation that I overheard at the airport last weekend. Not that I was eavesdropping, but I couldn’t stop listening to the rapt discussion between two men in their early thirties. One of them opined that Whatsapp, Instagram, Facebook, and the like are the current buzz in online marketing. Websites are passé […]

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January 5, 2019

14 Ways You Can Increase Your Visibility

By: Tracey Tait (Source:https://www.transcendyou.co.uk/14-ways-can-increase-visibility/)   Are You Fed Up Posting, Tweeting and Blogging and Still Struggling to Increase Your Visibility? Fed up being ignored while other businesses make their visibility seem easy? You want more eyeballs on your business so you can sell more, but sometimes the problem is what you’re not saying.  You could […]

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December 20, 2018

The Downside of Irrelevant Social Media Posts

As the brand stylist sits across her client at a coffee house, Alisha chirps in, “Thank you so much for meeting up. To be frank, the reason I wanted to meet you is that my company isn’t doing too well. I need some help with my brand. I’m sure you will help me resolve my […]

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